LE MOT DU DIRECTEUR: Sofitel Luxury Hotels has signed a management contract for the Hotel Concorde Berlin
SOFITEL LUXURY HOTELS FURTHER EXPANDS POSITION IN EUROPE AND SIGNS A MANAGEMENT CONTRACT IN BERLIN ON KURFURSTENDAMM
Paris-Berlin, December 2013 – Sofitel Luxury Hotels has signed a management contract for the Hotel Concorde Berlin which, as of February 1st 2014, will be operated under its new name, the Sofitel Berlin Kurfürstendamm.
In signing this contract, Sofitel Luxury Hotels has reinforced not just its position in the German capital, where Sofitel has been operating since 14 years with Sofitel Berlin Gendarmenmarkt, but also its presence in Germany and in Europe. Together with the Sofitel Hamburg Alter Wall and the Sofitel Munich Bayerpost, the brand already manages four properties in Germany – due to be joined by a further top hotel, the Sofitel Frankfurt am Alte Oper, as of 2015.
Sofitel now has more than 30 hotels in Europe. Its growth strategy is aimed at operating firstclass properties in exceptional locations of key cities, conjugating French elegance while respecting the culture of each country.
Extensive renovation and remodelling projects, such as those recently undertaken at the Sofitel Paris Arc de Triomphe with Studio Putman or at Sofitel Strasbourg Grand Ile, Sofitel Golfe D’Ajaccio Thalassa sea & spa and Sofitel Warsaw Victoria, indicate the importance of the European market. Between February 2014 and the third quarter of 2014, in association with the hotel architect, Jan Kleihues, the public areas, the restaurants and the bar of the Sofitel Berlin Kurfürstendamm will progressively integrate the unique Sofitel luxury standards. The public areas should become a little more intimate. “The guest should not have the feeling to come into a business hotel,” says general Carsten Colmorgen. The 311 guestrooms including 44 suites will be equipped with the renowned MyBeds. The hotels will also feature 16 elegant conference rooms and a large ballroom.
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Sofitel, World Class Hotels & French Elegance
Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”.
Sofitel Legend and & Sofitel So are two labels that come to enrich Sofitel Luxury hotels. Sofitel Legend hotels are iconic and mythical; they are often centuries-old listed heritage buildings: Sofitel Legend Metropole Hanoi, Sofitel Legend The Grand Amsterdam and Sofitel Legend Old Cataract Aswan, Sofitel Legend Santa Clara Cartagena Sofitel So hotels are new « boutique hotels » characterized by a stylish focus on contemporary design by famous architects and/or embellished by international celebrities from the world of fashion, design or art: Sofitel So Mauritius Bel Ombre, Sofitel So Bangkok and Sofitel So Singapore (2014).
Find out more about Sofitel at www.sofitel.com